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Why Blogs Have Become the Search Engine Optimization EqualizerALEXA WEIGHS IN...Those who are unaware of Alexa, it offers an interesting tool to webmasters. The service is designed to value websites based on the number of people who visit those sites and the activities of those people while they are on a site. Keep in mind that their results are skewed to the activities of those who use the Alexa toolbar. If your website is Business-to-Business oriented, then the results may be useful to your needs. If your site is Business-to-Customer oriented, then the Alexa results are far from accurate in documenting the importance of your website. The reason why the Alexa results are skewed to the Business-to-Business market is because most people using the Alexa toolbar are involved in Business-to-Business activities, either as an user or provider of B2B services. On May 24, 2005, Alexa's ranking of the Top Ten English Language websites were as follows: * http://www.yahoo.com * http://www.msn.com * http://www.google.com * http://www.passport.net * http://www.ebay.com * http://www.microsoft.com * http://www.amazon.com * http://www.fastclick.com * http://www.google.co.uk * http://www.aol.com ( This info was is from: http://www.alexa.com/site/ds/top_500 ) WHAT EIGHT OF THE TOP TEN WEBSITES ALL HAVE IN COMMON Sure, five of these top ten sites are search oriented sites, but that is not the answer. Passport.net is owned by Microsoft and must be accessed when someone is logging into the msn.com network. Fastclick.com is a site that helps advertisers buy advertising across a huge network of sites. These two sites do not fit the profile. The one thing that eight of our top ten sites have in common is that they are content driven destinations and they add new, original, and exclusive content on a daily basis. BLOGS ARE THE GREAT EQUALIZER Blogs are the great equalizer because they simplify the task of adding content to a website on a daily or weekly basis. They make it simple for the average joe to add content to their site on a daily basis with just a few clicks of the mouse. What is more, the spider search engine companies recognize this and make it a point to spider the blog networks on a regular basis, sometimes a daily basis. It may take a spider search engine up to three months to spider your site if you go directly to their submission page to add your domain to their database. On the other hand, with a blog, you can put a story about your domain on a blog with a link to your domain, and your website can generally get crawled within a week or so of putting your link on the blog. BLOGS REQUIRE A COMMITMENT ON YOUR PART Daily additions to your blog should be your goal. If you do not have time to do daily additions, you should at worst do a weekly addition to your blog. Just like in the real world of websites, if you don't update your blog on a regular basis, the spiders will save their time and resources by not spidering your blog on a daily basis. If however you do update on a daily or near daily basis, then the spiders will visit your blog with the same fervor you bring to your blog. Additionally, it sometimes seems like the search engine spiders are giving some addition weight to the results culled from the blogs. The point in this additional weighting is that blogs are filled with personal comments and recommendations rather than sales pitches. BLOGS ARE EASY TO SET UP, EVEN FOR THE RANK AMATEUR There are in fact several blog programs available that you can either load into your own domain or that you can use from a third-party, remotely-hosted server. To see a list of the blogging programs that are available, check out this link: http://keywordtext.com/redir/blog-list My personal favorite is http://www.blogger.com which happens to be owned by Google. Blogger allows you the ability to use the software from their servers or to integrate the blog software into your own site with very little effort on your part. I was able to integrate their software into our own site and to customize the display of the blogger to fit our domain's format, and I was able to pull that task off in just about 30 minutes --- with most of that time dedicated to the custom display of our blog. Add to the simplicity of setting up the blog, the fact that since blogger.com is owned by Google.com, they will always be very keen to spider our blog on a regular basis. From launch of our website, to the spidering of our site by Google took just about ten days. Within three days of the launch of our site, Google had spidered the main page of our site. Within ten days, Google had already spidered the whole of our website. Compared to other websites we have launched, this was the fastest turn-around time from new release to traffic from the search engines. We believe the difference in this case study had to do more with the addition of the blog on the day of our launch than anything else we may have done to promote our domain. EQUALIZE YOUR SITE WITH THE SITES OF THE BIG BOYS The big sites on the internet got to be that way because the consistently add new, original, and exclusive content to their websites. While you and I may never have as much content on our sites as the big boys do, we can benefit from the lessons they teach to us. Now that you have also learned this important lesson, it is time to put this knowledge into action. Make it part of your daily or weekly schedule to add fresh, interesting content to your website. Your banker will thank you. About the author: Hunter Waterhouse is one of the editors at: KeywordText.com "Keyword Text" managed to bring together several writers and editors to provide a few low-cost writing services for those who are working hard to become more profitable. They offer Content Creation Services which include: Exclusive WebPage Content and Reprint Articles. Keyword Text also offers very attractive Volume discounts. Compare us to our competition, you will be surprised. http://keywordtext.com/dir.pl/ktc/index.html Circulated by Article Emporium How to Find an Affiliate Program For Any Niche in 2 Minutes… Copyright 2005 Anik Singal There is a great trend lately of marketers finally moving to niche markets and not just focusing on selling to the “make money” industry. This is an excellent move and one that will prove to be very profitable for you. However, a problem that man... Do I really need to write articles for e-zines? Copyright 2004 Michael Morris When I was first advised to start writing articles, this was the first question I asked. As I was totally freaked out at the thought of me writing for others to read. Many people subscribe to e-zines and the readers often trust the reco... What's so great about the Spy Matrix GPS? There are a great many GPS trackers out there, so why is the Spy Matrix GPS so much better? The answer lies in the fact that its mapping abilities are superior, and because it is the most technologically advanced system of its kind: the smallest real-time tracking system. The ... Pay Per Click Definitions Pay Per Click Definitions By S. Housley Pay-Per-Click marketing has become an online phenomenon, with marketers only paying for traffic they receive. As Internet marketing has evolved, pay-per-click is seen by many as the middle ground between paying per impression and... Failure is Not an Option Copyright 2004 Diane Hughes I have some good news and some bad news. The bad news is that online businesses -- just like brick and mortar businesses -- have a very high failure rate for startups. Ever wonder why that is? There are several business consultants, success gurus,... Even More Tips For Getting A Top 10 Search Engine Ranking! Even More Tips For Getting A Top 10 Search Engine Ranking… And The Secret For Keeping Your Competitors From Stealing Your Spot! I have spent some time discussing the 5 different options you have for getting your web site listed in the search engines. Just to make sure that... Still Seeking Network Marketing Success? Network marketing success does come to many people and to many others, it doesn’t. Ultimately it depends on you – how well you focus on your target market, how well you choose your program, and how hard you are willing to work. The following are a set of guidelines that you can... Why are Manhole Covers Round? Copyright 2004 Harald Anderson Recently I stumbled across a list of Microsoft Interview questions and was amazed by how the questions challenged me to look beyond the ordinary. I share some of the questions for you here in the hopes that you also will recognize the spark of... Five Cheap Tricks for Promoting Your Business Copyright 2004 Nancy Jackson If you're like me, you're always looking for ways to promote your business — without spending a ton of money. Well, you're in luck. This article lists five of my top 10 favorite ideas for promoting your business or organization for next to noth... Self Promotion : It's My Turn I spend a lot of time promoting other peoples' businesses. Today, I am going to get into a little self promotion. What I mean by this is... Rather than spending a bunch of words, going on about how my partners and I can help you in your marketing efforts; which we can do ... Can A Ping Really Help Your Blog Get Top Search Engine Rankings? Copyright 2005 Tinu AbayomiPaul It's been all over the SEO-student rumor mill for weeks now, and has finally made it into my Inbox – in droves. The new get-traffic-quick scheme for search engine results has arrived – flooding ping notification sites with update ann... 7 Reasons to Add Podcasting to Your Business Marketing Mix Copyright 2005 Rodney Rumford Leveraging podcasting technology can give you a marketing edge that will allow you to increase your online visibility, increase your client acquisition rates and improve customer loyalty. The smart businesses and marketing companies will add pod... Web Site Traffic Strategy To Get Targeted Visitors And Convert Them Into Loyal Customers Targeted web site traffic is crucial for every web site. But there are many web sites, and all they are different. Is it possible to make a universal plan of actions for getting targeted web site traffic to any type of web site? Actually such plan of actions already exists. Copyright 2005 Cherry Communications/Be Heard Solutions When selling services, especially online, it's often difficult to 'show' people what it is your business offers. Products such as office supplies and bicycles can be packaged and painted to attract customers, but... Why Blogs Have Become the Search Engine Optimization Equalizer ALEXA WEIGHS IN... Those who are unaware of Alexa, it offers an interesting tool to webmasters. The service is designed to value websites based on the number of people who visit those sites and the activities of those people while they are on a site. Keep in mind...
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