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Pay Per Click DefinitionsPay Per Click DefinitionsBy S. Housley Pay-Per-Click marketing has become an online phenomenon, with marketers only paying for traffic they receive. As Internet marketing has evolved, pay-per-click is seen by many as the middle ground between paying per impression and paying per sale. Advertisers only pay when they receive traffic that may or may not be targeted. The pay-per-click advertisements are usually displayed with the advertisement from the highest paying bidder in the top position. Navigating the complex web of Internet marketing, publishers and marketers are often confronted with terms that seem foreign. This simple guide will assist marketers in navigating the Pay-Per-Click marketing model. Bid - The amount that an advertiser is willing to pay for a click on a specific keyword. Budget - The amount of money that an advertiser sets aside for an advertising campaign. Different publishers allow for advertisers to set daily, weekly or monthly budgets. Clickthrough Rate (CTR) - The percentage of clicks on a link. This is usually a percentage based on the total number of clicks divided by the number of impressions that an advertisement has received. Conversion Rate - The relationship between visitors to a web site and actions considered to be a "conversion", such as a sale or request to receive more information: the percentage of people whose clicks have resulted in a sale or desired action in relation to the total number of clicks on an advertisement. Cost Per Click (CPC) - The cost or cost-equivalent paid per click-through to an advertiser's website. Cost Per Thousand (CPM) - The amount an advertiser pays for one thousand advertisement impressions, regardless of the consumer's subsequent actions. Delisting - The removal of a listing as a result of inaction or poor performance. GeoTargetting - An advertisement targeted at a specific geographical region, area or location. Impressions - The number of times an advertisement is viewed by web surfers. Keywords - Search terms or phrases that are related to an advertisement or ad copy. Landing Page - The specific web page that a visitor ultimately reaches after clicking an advertisement. Often, this page is optimized for a specific keyword term or phrase. Linking Text - The text that is contained within a link. Pay Per Click (PPC) - Advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords or themes. Rank - How well a particular web page or web site is listed in a search engine or advertising results. Return On Investment (ROI) - The percentage of profit that results in a marketing or advertising campaign. Naturally, advertisers want the amount of money made to exceed the money spent. Understanding the above terminology will help marketers navigate the pay-per-click advertising model, which has emerged on the Internet and become one of the leading advertising models in the online world. Permissions: Permissions and notification of use not required. About the author: About the Author: Sharon Housley manages marketing for FeedForAll http://www.feedforall.comsoftware for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.neta wireless text messaging software company. Circulated by Article Emporium How to Find an Affiliate Program For Any Niche in 2 Minutes… Copyright 2005 Anik Singal There is a great trend lately of marketers finally moving to niche markets and not just focusing on selling to the “make money” industry. This is an excellent move and one that will prove to be very profitable for you. However, a problem that man... Do I really need to write articles for e-zines? Copyright 2004 Michael Morris When I was first advised to start writing articles, this was the first question I asked. As I was totally freaked out at the thought of me writing for others to read. Many people subscribe to e-zines and the readers often trust the reco... What's so great about the Spy Matrix GPS? There are a great many GPS trackers out there, so why is the Spy Matrix GPS so much better? The answer lies in the fact that its mapping abilities are superior, and because it is the most technologically advanced system of its kind: the smallest real-time tracking system. The ... Pay Per Click Definitions Pay Per Click Definitions By S. Housley Pay-Per-Click marketing has become an online phenomenon, with marketers only paying for traffic they receive. As Internet marketing has evolved, pay-per-click is seen by many as the middle ground between paying per impression and... Failure is Not an Option Copyright 2004 Diane Hughes I have some good news and some bad news. The bad news is that online businesses -- just like brick and mortar businesses -- have a very high failure rate for startups. Ever wonder why that is? There are several business consultants, success gurus,... Even More Tips For Getting A Top 10 Search Engine Ranking! Even More Tips For Getting A Top 10 Search Engine Ranking… And The Secret For Keeping Your Competitors From Stealing Your Spot! I have spent some time discussing the 5 different options you have for getting your web site listed in the search engines. Just to make sure that... Still Seeking Network Marketing Success? Network marketing success does come to many people and to many others, it doesn’t. Ultimately it depends on you – how well you focus on your target market, how well you choose your program, and how hard you are willing to work. The following are a set of guidelines that you can... Why are Manhole Covers Round? 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Copyright 2005 Tinu AbayomiPaul It's been all over the SEO-student rumor mill for weeks now, and has finally made it into my Inbox – in droves. The new get-traffic-quick scheme for search engine results has arrived – flooding ping notification sites with update ann... 7 Reasons to Add Podcasting to Your Business Marketing Mix Copyright 2005 Rodney Rumford Leveraging podcasting technology can give you a marketing edge that will allow you to increase your online visibility, increase your client acquisition rates and improve customer loyalty. The smart businesses and marketing companies will add pod... Web Site Traffic Strategy To Get Targeted Visitors And Convert Them Into Loyal Customers Targeted web site traffic is crucial for every web site. But there are many web sites, and all they are different. Is it possible to make a universal plan of actions for getting targeted web site traffic to any type of web site? Actually such plan of actions already exists. Copyright 2005 Cherry Communications/Be Heard Solutions When selling services, especially online, it's often difficult to 'show' people what it is your business offers. Products such as office supplies and bicycles can be packaged and painted to attract customers, but... Why Blogs Have Become the Search Engine Optimization Equalizer ALEXA WEIGHS IN... Those who are unaware of Alexa, it offers an interesting tool to webmasters. The service is designed to value websites based on the number of people who visit those sites and the activities of those people while they are on a site. Keep in mind...
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