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7 Reasons to Add Podcasting to Your Business Marketing MixCopyright 2005 Rodney RumfordLeveraging podcasting technology can give you a marketing edge that will allow you to increase your online visibility, increase your client acquisition rates and improve customer loyalty. The smart businesses and marketing companies will add podcasting to the marketing mix for their business. Adding podcasting to your marketing mix can have tremendous positive impact on your business. Many small and large businesses are still trying to understand the basics of podcasting technology. There are many articles and white papers that can educate people on the basics of podcasting 101. If you are looking to educate yourself more on podcasting for your business you can read the 6 blogs that are available at http://blog.podblaze.com So exactly how does marketing with podcasts work? Think of podcasting as a communication tool for your business. How do you currently use marketing tools such as: your website, newsletter and email marketing? You probably use these mediums to communicate messaging to your target audience. But there are some problems with trying to market through these communication channels. People don't always get your email due to overly aggressive Spam filters. They don't come back and visit your website, or read your newsletter. People actually have to make an effort to read your content. If you have a podcast, they can actually stream the audio and let it play while they are doing other tasks at their computer. People tend to multitask in order to be more efficient with the use of their time. Additionally, most users tend to prefer value added audio content that is specific to their areas of interest. Your quality audio podcast content also tends to have a higher perceived value by your target market. Providing value added content is what your business should be focusing on. Podcasting is only a communication tool, and your podcast is only as good as the content that you provide to your audience. Make sure that you produce relevant content and not just a rambling piece of audio. Follow the best practices that I wrote about in my last article. Most businesses need to be made aware of the increased online visibility that podcasting can provide. Your podcast could be in front of 40 million iTunes listeners if you have made an iTunes compatible RSS podcast feed; multiple Blog directories or specialized podcast ping directories such as http://www.freshpodcasts.com or http://audio.weblogs.com Verify that the major podcast ping directories receive a ping every time you add a new show to your podcast RSS feed. Additionally, the search engines will look at the RSS podcasting feed and spider the show notes that are tied to your podcast as well. Here are 6 of the 7 reasons that your business should be podcasting and some of the business benefits that you could derive from a properly executed podcast... 1. Increase your marketing reach and online visibility 2. Improve your sales & conversion rates 3. Regular line of communication with subscribed listeners 4. Value added content increases loyalty 5. Industry news and trends sets you apart from the competition 6. Interviews with leaders in your particular niche will establish your business as a respected leader in your niche or industry. You can get the 7th reason and learn even more about using podcasting as a business marketing tool by reading these 6 podcasting business blogs at http://blog.podblaze.com So don't wait any longer; start podcasting today and leverage this audio technology for your business About the author: Rodney Rumford has 18 years of sales, marketing and technology experience and is the founder of http://podblaze.com Circulated by Article Emporium How to Find an Affiliate Program For Any Niche in 2 Minutes… Copyright 2005 Anik Singal There is a great trend lately of marketers finally moving to niche markets and not just focusing on selling to the “make money” industry. This is an excellent move and one that will prove to be very profitable for you. However, a problem that man... Do I really need to write articles for e-zines? Copyright 2004 Michael Morris When I was first advised to start writing articles, this was the first question I asked. As I was totally freaked out at the thought of me writing for others to read. Many people subscribe to e-zines and the readers often trust the reco... What's so great about the Spy Matrix GPS? There are a great many GPS trackers out there, so why is the Spy Matrix GPS so much better? The answer lies in the fact that its mapping abilities are superior, and because it is the most technologically advanced system of its kind: the smallest real-time tracking system. The ... Pay Per Click Definitions Pay Per Click Definitions By S. Housley Pay-Per-Click marketing has become an online phenomenon, with marketers only paying for traffic they receive. As Internet marketing has evolved, pay-per-click is seen by many as the middle ground between paying per impression and... Failure is Not an Option Copyright 2004 Diane Hughes I have some good news and some bad news. The bad news is that online businesses -- just like brick and mortar businesses -- have a very high failure rate for startups. Ever wonder why that is? There are several business consultants, success gurus,... Even More Tips For Getting A Top 10 Search Engine Ranking! Even More Tips For Getting A Top 10 Search Engine Ranking… And The Secret For Keeping Your Competitors From Stealing Your Spot! I have spent some time discussing the 5 different options you have for getting your web site listed in the search engines. Just to make sure that... Still Seeking Network Marketing Success? Network marketing success does come to many people and to many others, it doesn’t. Ultimately it depends on you – how well you focus on your target market, how well you choose your program, and how hard you are willing to work. The following are a set of guidelines that you can... Why are Manhole Covers Round? Copyright 2004 Harald Anderson Recently I stumbled across a list of Microsoft Interview questions and was amazed by how the questions challenged me to look beyond the ordinary. I share some of the questions for you here in the hopes that you also will recognize the spark of... Five Cheap Tricks for Promoting Your Business Copyright 2004 Nancy Jackson If you're like me, you're always looking for ways to promote your business — without spending a ton of money. Well, you're in luck. This article lists five of my top 10 favorite ideas for promoting your business or organization for next to noth... Self Promotion : It's My Turn I spend a lot of time promoting other peoples' businesses. Today, I am going to get into a little self promotion. What I mean by this is... Rather than spending a bunch of words, going on about how my partners and I can help you in your marketing efforts; which we can do ... Can A Ping Really Help Your Blog Get Top Search Engine Rankings? Copyright 2005 Tinu AbayomiPaul It's been all over the SEO-student rumor mill for weeks now, and has finally made it into my Inbox – in droves. The new get-traffic-quick scheme for search engine results has arrived – flooding ping notification sites with update ann... 7 Reasons to Add Podcasting to Your Business Marketing Mix Copyright 2005 Rodney Rumford Leveraging podcasting technology can give you a marketing edge that will allow you to increase your online visibility, increase your client acquisition rates and improve customer loyalty. The smart businesses and marketing companies will add pod... Web Site Traffic Strategy To Get Targeted Visitors And Convert Them Into Loyal Customers Targeted web site traffic is crucial for every web site. But there are many web sites, and all they are different. Is it possible to make a universal plan of actions for getting targeted web site traffic to any type of web site? Actually such plan of actions already exists. Copyright 2005 Cherry Communications/Be Heard Solutions When selling services, especially online, it's often difficult to 'show' people what it is your business offers. Products such as office supplies and bicycles can be packaged and painted to attract customers, but... Why Blogs Have Become the Search Engine Optimization Equalizer ALEXA WEIGHS IN... Those who are unaware of Alexa, it offers an interesting tool to webmasters. The service is designed to value websites based on the number of people who visit those sites and the activities of those people while they are on a site. Keep in mind...
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